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Titanium dioxide is a naturally-occurring mineral found in the earth’s crust. Because of its white color, opaqueness, and ability to refract light, the ingredient is often used as a pigment, brightener, and opacifier, which is an ingredient that makes a formulation more opaque. Titanium dioxide is also a UV filter and so is an effective active ingredient in sunscreens. It’s often used in cosmetic loose and pressed powders, especially “mineral powder” cosmetics, in addition to other cosmetics, lotions, toothpaste, and soap.

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Because of its unique properties, titanium dioxide is widely used and is well known in nanoscience and nanotechnology. Titanium dioxide was one of the first materials to be used in nanotechnology products. However, the potential toxicity of titanium dioxide nanoparticles is a controversial subject. Many cosmetic companies use titanium dioxide nanoparticles. Because of its bright whiteness, it is used in products such as paints, coatings, papers, inks, toothpaste, face powder, and food colouring.

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